It’s no secret that sales and marketing departments don’t always see eye-to-eye with one another. Sales sometimes thinks marketing focuses on fluff, rather than figures, while marketing sometimes thinks sales hogs all the credit, but none of the blame.

Here are a few things marketing and sales teams can do to stay on track with revenue targets, without strangling each other.

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Ice Age Continental Drift was the second highest grossing movie this past weekend, in no small part thanks to its adorable character Scrat. If you’ve ever seen a promo for this or the three previous installments, you’ve no doubt seen Scrat the prehistoric squirrel chasing the perfect nut. No matter what perils he faces, no matter how hard he tries, that nut seems just out of his reach.

Unfortunately, in sales, we are often faced with the same scenario.

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